Cut the product out with BiRefNet matting, then place it on true #FFFFFF — the exact white marketplaces check for.
Most 'white' backgrounds shot at home are actually light grey with a colour cast, and marketplaces notice. Their listing checkers sample the border pixels, and anything below pure white reads as dingy next to competitors.
Instead of fighting lighting, cut the product out and place it on a mathematically pure white canvas. BiRefNet keeps fine edges — stitching, bottle highlights, transparent plastic — so the product does not look stickered on.
Upload the product shot: Phone photos are fine. Shoot with the product filling most of the frame and in focus; the background colour does not matter.
Remove the background: Choose precision mode for products with fine edges, soft fabric or translucent parts. The cut-out keeps your original resolution.
Export on white: Download as a transparent PNG, or place it on white and save as JPG for listings that require a flat background.
True #FFFFFF: No off-white tint or vignette, so the product sits flush with the page background of most stores.
Edges survive zoom: Marketplaces let shoppers zoom to full size. Matting-grade edges hold up where cheap cut-outs show halos.
Batch for catalogues: Process a whole product line in one go instead of editing images one by one.
What exact white do marketplaces want? Pure white is RGB 255, 255, 255 (#FFFFFF). Amazon, for example, requires it for main images; most other marketplaces recommend it.
Will shadows be removed too? Yes, cast shadows on the original backdrop are removed along with the background. You can add a soft shadow back in the AI Photo Editor if you want a grounded look.
Can it handle glass and clear bottles? Precision mode handles transparent and reflective edges far better than basic segmentation. Very clear glass may need a quick touch-up for the inner background.
Is it free to try? Yes. Signed-in accounts get 10 free credits every day, and new users can try Pro free for 7 days — cancel anytime. No watermark on any plan.